About

AboutA custom-made tour operator that is built around you!

A B2B receptive tour operator, providing services for groups travelling to the UK and the rest of Europe

Our History

Celebrating 47 years of custom-made tours

Celebrating 47 years of custom-made tours

Sovereign Tourism is privately owned and was established in 1973 as Sovereign Fly-Cruises Limited, later becoming Sovereign Tourism Limited, a destination management company handling a wide variety of Special Interest, Educational and Performing Groups. Every one of our itineraries is custom-made and created and designed for your groups.

In recent years, we have relocated and have been rapidly growing and adapting to the ever-changing nature of group travel and tourism. However, after nearly 50 years of outstanding service to our partners, our approach is still fresh and original.

We never take your trust in us for granted and we never forget that you have a choice!

Our Testimonials

William Haire

Managing Partner, Travelink / American Express

“We consider Sovereign Tourism as our most reliable partner in outbound groups to Europe. They have been instrumental in the success of our groups for over 25 years!

Kourosh and his experienced team always go the extra mile to provide us with the very best hotels and other services.

These are true partners with unlimited vision and forethought.”

John Cooney

Group Leader

“The tour is going great – the itinerary that you put together has been fantastic – lots of light and shade, plenty of time to relax and some nice extra touches.

Also, the Tour Manager is going above and beyond in every respect.”

Terry Price

Director of Music, Preston Hollow Presbyterian Church, Texas

“I don’t think there could be a better tour company anywhere.

With the wonderful folks they have both in the office and in the field, you can’t go wrong.”

Our Team

Our Team

Our travel experts are  our company! They are our strongest asset and have been chosen not only for their destination and product expertise but also for their passion for travel and willingness and ability to provide friendly, professional, highly personalised and accurate service.

We are proud of our multinational and multicultural team. Between them, they have travelled all over Europe and speak all the major European languages. They know Europe inside-out and are eager to show it to your groups. There is just so much to see!

Meet the team

Our Philosophy

Personalised Service

We offer a professional and friendly service with reliability, knowledge, quality and value as it’s four pillars. We are committed to nurturing personalised  experiences and want to make life as easy and as smooth as possible for our partners. We don’t treat you as just another name on a long list of partners; we get to know you and your groups. We always go the extra mile and work with you to bring your tours to life!

Unique Experiences

Driven by our passion for travel and using our extensive network of contacts, we provide groups with unique, creative, enriching and rewarding experiences which change lives. There are so many possibilities and so many durable travel experiences we can add to any tour. This is why we always encourage you to explore the possibilities with us. We will make them happen!

Partnerships Built on Trust

We believe in building long-term partnerships based on mutual trust and working closely with you to grow and develop your group business. We want you to think of us as an extension of your own office and are truly grateful for the trust you place in us. We never forget that you have a choice!

One-stop Shop

Over the years, we have developed strong partnerships with an extensive list of reliable suppliers and contacts, working directly with all of them. We can work with all specifications and budgets and our aim is to be a one-stop shop for all your group travel needs across Europe, cutting out the need to use multiple suppliers.