HomeDestination management and specialist custom-made tours of the UK and Europe

Our Services

Mastering the Art of Group Travel since 1973

Our Philosophy

01Personalised Service

We offer a professional and friendly service with reliability, knowledge, quality and value as it’s four pillars. We are committed to nurturing personalised  experiences and want to make life as easy and as smooth as possible for our partners. Driven by our passion for travel and using our extensive network of contacts, we provide groups with unique, creative, enriching and rewarding experiences which change lives. There are so many possibilities and so many durable travel experiences we can add to any tour.

02Sustainability & the environment

In our office, we have been paperless since 2019, and when we have to use paper, we make sure that it is all recycled. In our kitchen, we have no disposable cups or cutlery. We even use filtered water, rather than mineral. For our groups, we encourage efforts in programme design and operation that pay attention to the environment; for example, we encourage travellers to use public transport as and when possible, and also strive to use smaller coaches for smaller groups. We encourage our staff and travellers to be green and locally-minded, and respectful of cultural and regional practices when operating groups.

03Partnerships Built on Trust

We believe in building long-term partnerships based on mutual trust and working closely with you to grow and develop your group business. We want you to think of us as an extension of your own office and are truly grateful for the trust you place in us. We always go the extra mile, and never forget that you have a choice!

04One-stop Shop

Over the years, we have developed strong partnerships with an extensive list of reliable suppliers and contacts, working directly with all of them. We can work with all specifications and budgets and our aim is to be a one-stop shop for all your group travel needs across Europe, cutting out the need to use multiple suppliers.

Our Services


From Faith- Based, Religious Heritage and Garden tours to History and Cultural, Culinary and Sports tours, all our itineraries are custom-made by our highly experienced team and we are always happy to research new ideas and themes.

We help you create unique and exciting travel experiences for your groups and focus on seeking out those enriching, life-enhancing travel moments that are more often found when connecting with local people in their own communities, or meeting those who are experts in their fields. For example, church leaders, musicians, craftsmen, gardeners, sports professionals, artists, politicians and historians.

We understand that you would like to give your groups a unique, once in a lifetime travel experience and help you achieve this.

Examples of our Special Interest Tours

  • Baptist Heritage Tour of UK
  • Reformation Trail in Europe
  • Great English Gardens
  • Spanish Culinary Tour
  • Jewish Life in Central Europe
  • Ireland Pilgrimage
  • Film & TV Locations
  • Italian & German Cars
  • Italy; Artisans, Art & Cuisine
  • Castles & Gardens of France
  • War & Conflict: A History of World War II
  • Remembering The Great War
  • Swiss Trains & Italian Lakes

“Over the years that we have worked with Sovereign on our custom programs, we have been consistently impressed by the quality of collaboration, the attention to detail, both logistical and academic, and the collegiality of their staff.  Furthermore, Sovereign program pricing has been highly competitive, and they have been very responsive and creative in finding affordable and high quality solutions to our needs. On site, Sovereign staff members have been fantastic; friendly, efficient, highly professional, and dedicated to the success of our programs. They are truly colleagues in our academic endeavor.” – Helena Kaufman, Director, Off-Campus Studies & Carleton Global Engagement Programs, Carleton College, USA.


At Sovereign Tourism, we facilitate international educational experiences that provide opportunities for international study and practical experiences in Europe.

Our passion is to work with programme planners and help them to meet their goals through intercultural learning and enriching experiences which foster critical thought, intellectual and social growth and knowledge.

We create these unique and outstanding experiences through workshops, lectures, presentations, behind-the-scenes tours, technical, business and cultural visits and voluntary work projects. These help students develop clarity about personal values, future goals and a better understanding and respect for views and perspectives held by others, while fostering cultural sensitivity.

Our focus is to build long-term relationships with universities and faculty, based on mutual trust & respect.

Our service-focused and experienced travel professionals understand the specific needs of student group travel. These include the importance of meeting and interacting with local people, safety, and of course the need to meet the educational expectations of the group’s educational establishment, parents and students.

We always go the extra mile and work with you to bring your programmes and goals to life. We view travel as the most inspirational classroom imaginable and together, we will build academically-enriched programmes for your students.

Examples of our Educational & Study Tours

  • Global Business
  • Art & Design in France
  • Spain Media & Film
  • The History of Computing
  • Literature, Theatre & Drama
  • Arab & Jewish Influences
  • Nature & Wildlife Conservation
  • Changing Face of Europe
  • Comparative Criminology
  • Design & Architecture
  • Agriculture & Food Systems in Poland
  • Lessons from the Holocaust
  • Sustainability in Sweden

We excel in providing successful, smoothly operated and exhilarating performing experiences for all ensembles, including choirs, orchestras, marching bands and dance groups.

Our expert team is aware of all the idiosyncrasies involved in handling performing groups and we understand the needs of singers and musicians and all the ingredients that go into making a successful and rewarding performing experience. We will do everything  possible to make the trip planning as time efficient, simple and painless as we can for you!

We will consult with you to work out the right mix of venues for your group, ensuring that all technical, musical and budgetary requirements are taken into account.

Our range of contacts in the music industry enables us to organise workshops and joint performances with local bands and choirs.

We design and print flyers and posters and coordinate social and local media campaigns to ensure great coverage and a good audience for performances.

If necessary, we also arrange instrument hire through our extensive network of providers across Europe.

We have operated hundreds of Performing Tours across Europe over the past few decades. If you are considering working with us, let us know and we will be happy to provide some examples and references for you.